The biggest stumbling block I come across when speaking to business owners about creating their own video content is the TECHNICAL side to the process.

So many of us get up in the technical elements of video content that they never make that step forward to start creating. They are bombarded with conflicting views of what kit they need and how they are 'supposed' to be doing it.

Listen to an expert:

  • Stop messing about with green screens, they will only give you an added nightmare in editing and lighting -

  • Get 4K video out of your head, unless you have a high powered editing device it will cause you more problems and frustrate you.

  • Stop using auto-cues, unless you're a trained TV presenter the process is see-through and un-genuine (learn your lines)

As a beginner, focus on essential areas such as composition, sound, and delivery on camera. This is what your audience wants, the technical side can be refined along the way. So stop fussing on the technical side of video and start doing ..


If you are a business owner that is struggling for ideas when it comes to video content and don't know where to start, I have created this video for you. In this video I talk about 3 types of videos you can create immediately with little or no budget.

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As a business owner you do not have to appear in every video. An effective video strategy is all about variation of content. 

One of these elements is an animated explainer video. If you have a complex procedure or a new product you need to explain you may want to consider it. Here is an example of one we recently produced for our clients

What creating a video is really like ...

Even for professionals like myself the process of speaking to camera and creating video content is NEVER EASY!

Here is a light hearted blooper reel to brighten up your day and a quick insight in to what it is really like when creating this type of content.