Testimonial videos can be a huge advantage for you business. Getting your customers to say nice things on camera can add a lot of kudos and it should always be authentic.
So how do we make the person you are interviewing as relaxed as possible so we get the best response? Here are 6 simple tips for capturing a quick testimonial video:
1- LOCATION, LOCATION, LOCATION
Firstly choose a quiet neutral location. Make sure you will not be disturbed and that there will be no-one sharing the space with you. If you are trying to do an interview with other people in the room it can hinder the person from opening up in front of the camera.
2- ENGAGE IN PRE-INTERVIEW CHAT
Engaging with your subject before the dreaded 'red light' gets switched on will make them feel relaxed and open up slightly. Even discussing the weather or the latest football results can help ease the nerves.
3- PREPARE YOUR QUESTIONS
Prepare your questions and send them through to your client a few days before so they have an idea what to expect. Don't ask closed questions, keep them open ended such as ' What problem where you having before using us as a service?' Keep you questions brief and don't let you voice overlap with theirs.
4- ALLOW ENOUGH TIME
Allocate a good amount of time to capture the best reactions and answers. Even if the dialogue is only intended to form 30 seconds of the video, practice runs and multiple takes will allow the subjects to get better as they progress.
5- TRY NOT TO USE VISUAL AIDS
Unless you have experience of presenting on camera or have undergone media training the chances are reading from an auto-cue or script will be an alien process. The best way to conduct an interview is to get the interviewee to speak directly to you off camera so they are not directly staring down the lens.. This creates the feeling of a natural conversation which allows the subject to be more comfortable and show their personality.
6- KEEP COMMUNICATION POSITIVE
If the interviewee is having a hard time remembering the words, encourage them and suggest different ways of delivering. Let them know that 'rambling' on is fine, all the bad takes are edited out and you sometimes find great sound bytes when this happens.
Remember, relax, breath and keep it natural. This will ensure that your client will be more confident and give you them golden responses your were looking for!